IGNEOS can help you carry out analyses, prioritise initiatives and implement a sustainable transformation plan.
Why carry out market research and analysis?
Faced with environmental and climate change challenges and ESG reporting obligations, organisations need to develop a vision and a roadmap, but also implement governance that stimulates action and change.
Developing an ambitious roadmap requires an objective view of trends and opportunities. An objective view of the market also ensures that internal stakeholders (management, teams) are aligned on priorities.
Synthetic, structured analyses enable you to :
- Identify and quantify the opportunities and potentialities associated with transformation initiatives.
- Understand how other organisations/companies are tackling these challenges in their management (in general or in relation to specific departments, IT, Purchasing, HR management, etc.).
- Identify the levers associated with a more proactive strategy (cost reduction, team commitment, brand awareness, access to finance, commercial development, etc.).
- Mobilise management and teams around a roadmap for transformation.
- Involve your board of directors and shareholders in your strategic plan.
The benefits for your company
Our methodological approach
⮚ Data collection and studies
We collect and analyse multiple sources of information, statistics and studies specific to the sector/theme.
⮚ In-house interviews
We organise individual interviews internally (team, management) and externally (customers, suppliers, etc.) to understand the reality on the ground, the obstacles and opportunities.
⮚ Interim report
We produce an interim report incorporating scientific data, technical data and technical and economic analyses, as a basis for collective workshops.
⮚ Group workshops
We organise and lead collective workshops with a diverse panel. The aim of the collective process is to take ownership of the issues, align on a diagnosis, share lessons learned, identify the conditions for success and prioritise opportunities.
⮚ Summary report and recommendations
We draw up a summary report and recommendations on the opportunities, the initiatives to be implemented and the conditions for success.
Depending on the case, it may be possible to:
- Limit ourselves to quantitative studies (data collection, single and cross analyses, graphic presentation)
- Limit ourselves to qualitative studies (consolidation of reports, interviews with experts, non-competitors, customers or prospects).
Target group : companies (large companies, SMEs, VSEs) in all sectors.
Duration : between 4 and 12 months, depending on your company's internal resources.
The advantages of IGNEOS
IGNEOS :
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